Topics in Business StudiesAdvantages and Disadvantages of Corporations Advantages and Disadvantages of Limited Liability Company Advantages and Disadvantages of Partnership Credit card and Debit card explained with their similarities and differences Business Structure: What is a business structure? Advantages and Disadvantages of Franchise What is a franchise? Types of franchise Corporation explained with its types What is Limited Liability Company? What is Partnership Business? Types of Partnership What is business studies? Concept of business Elements of Management What is Management? Importance of Management Advantages and Disadvantages of Air Transport Advantages and Disadvantages of Rail Transport Cheque explained with its terminologies Cheque: Types of Cheque Cheque: Characteristics of Cheque Advantages and Disadvantages of Cheque What is Advertising? Types of Advertising
Academic Questions in Business Studies
An accounting system focused primarily on a balanced debit and credit side is termed _____.
A. Ledger system
B. Journal system
C. Double entry system
D. Balance sheet system
E. Principle of accounting system
F. Balanced accounting system
With regards to money, which of the following statement is incorrect?
A. Money is crucial for the survival of every human being
B. Money is completely advantageous
C. Money is defined as anything that is generally accepted as a medium of exchange
D. Monopoly is said to exist when money and wealth exists in the hands of a few
E. Excess money in an economy can lead to inflation
F. When a person receives money that isn't commensurate with the job he or she had done, then that's underemployment
Which of the following statement is wrong with regards to business?
A. Business involves the exchange of something for another thing or money
B. Business is an economic activity
C. In business, profit goes beyond money
D. Businesses do not have social responsibilities to their customers
E. The exchange of services is an aspect of business
F. Businesses can be affected by government policies
Consumer _____ are the laws and methods put in place by various agencies so that consumers can enjoy maximum satisfaction on the goods they buy and services rendered to them.
Which of the following is not a characteristics of business?
A. The buyer and seller must always come into a contract agreement
B. Risk from unforseen circumstances is involved
C. They are subject to policies made by the government
D. All business transaction is aimed at making profit
E. It requires a discontinuous transaction between the buyer and the seller
F. Investments are required to begin a business
Which of the following is not a Right of Consumer Protection?
Which of the following is NOT a government agency of consumer protection?
Define Consumer Protection.
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Advertising is defined as the act of making known or creating awareness to the end users and general public concerning goods, products or anything that is for sale; in addition to any services that can be offered.
The goal of advertising is to make people buy goods and require services rendered by the advertisers.
Advertising is a core part of any successful business. For this reason, we see it in every part of our society; from handbills to posters and throughout the entire media (radio, television and social media).
As a matter of fact, Google recorded the following revenues from advertising; as shown in the table below:
Advertising Revenue ($)
Advertising can be achieved through a variety of means. Some of these means include physical communication, magazines, news papers, billboards, television, radio, social media and the internet at large.
Below are explanations on the various types of advertising:
As the name implies, relationship building advertising focuses on establishing a form of relationship with the customers, rather than making immediate sales. As an instance, some companies may offer free samples of their products to potential customers in order to get their phone numbers, email address and physical address respectively.
A typical example of relationship building advertising is seen when one buys a new SIM card. Such a person may be given some 'mouth watering bonuses' on calls and data which could span for months.
The main goal of the network providers in the above example is to build a relationship with the customers over a long period of time.
Large companies indulge in brand advertising. Brand advertising will not normally result into the instant sale of a product; rather it shows the customers and general public the goodwill of the brand.
Such brand may sponsor educational competitions, sport games, festivals, musical shows, television and radio programmes and even a website.
In Nigeria, production companies like Peak milk, Milo, Bournvita and Cowbell are known for their brand advertising through the promotion of academic activities; especially at the primary and secondary levels of education.
Informative advertising is a type of advertising that informs the prospective buyers about the availability of certain products.
Normally, informative advertising is done when a new product enters the market; or a new service has been made available. As an instance, a telecommunication company could make advertisement on a new package concerning calls and data tariffs. The goal of such advertisment is to inform their subscribers and non subscribers about the availability of these new tariffs.
Periodically, trade fair exhibitions are organized within different communities. During the exhibition, different producers, manufacturers and traders come along with their products in order to display and sell to the people.
The products sold in trade fair exhibition are quite cheaper and this makes it an excellent platform for marketing or advertising a new product from infant industries.
An example of a market in Nigeria where trade fairs and exhibitions are popularly carried out is the Trade Fair Complex along Lagos-Badagry road.
Meanwhile, understand that we may also have an international trade fair exhibition where manufacturers, producers and traders from different countries converge for the purpose of marketing, promoting and selling their products to prospective customers around the world.
The goal of persuasive advertising is to convince the consumers of a product or make them see reasons why a particular product or service is good for their consumption.
A convincing trial from persuasive advertising may earn the company new customers.
From a personal experience, I have been persuaded by some marketers to give their product a trial. I initially declined but due to this nature of advertising, I was persuaded to buy the product even though I didn't need it at that point in time.
Direct advertising is focused on a specific group of consumers. Google Adsense sometimes uses this kind of advertising.
As an instance, when one reads an article about God on a web page, Google Adsense may pop up adverts on spiritual books, churches or other things that relates with God.
Also, some companies achieve direct advertising by sending targeted email advertisements to certain people after their interest had been researched.
When we hear phrases like: 'smokers are liable to die young' and 'not to be sold for persons below 18 years of age', such advertisements are direct and straightforward.
Outdoor advertising requires an open area to showcase or promote one or more products. When large posters are plastered on cars, bus or trains, it should also be considered as outdoor advertising.
We see outdoor advertising in technologies like neon signs, electric displays and sky writing.
Outdoor advertising helps the advertiser to catch the attention of every class of people living and working around a neighborhood.
An instance of outdoor advertising is seen when a very tall building (let's say a hotel) utilizes beautiful and attractive neon signs to display its standard and international delicacies.
A competitive advertising is done to show or tell the consumers that a product is better when compared to other similar products.
In competitive advertising, a company may indirectly expose the weakness(es) of their competitors in order to give their products or services a competitive edge.
You may have listened to competitive advertising on radio; or seen it on television.
The world we live in was once considered to be very big. As it stands now, the world is a global village; all thanks to social media through the internet.
Social media advertising are used on a variety of social media platforms like facebook, twitter, whatsapp and instagram.
Companies and people display their products on their respective social media pages in hope that a potential customer will click on it or contact them via their email or telephone number.
Nowadays, it is very common to see sponsored emails in our mail box. Often times, the word 'ads' are written on these emails in order to inform the reader of its purpose.
On the flipside, unsolicited mails or spam mails may be sent to our mail box for the purpose of advertisement, phishing (a type of email that gets one to click a dubious link) or another kind of criminal activity. In this regard, one has to be very careful when clicking links from unsolicited email advertisements.
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Alfred Ajibola is a Medical Biochemist, a passionate Academician with over 10 years of experience, a Versatile Writer, a Web Developer, a Cisco Certified Network Associate and a Cisco CyberOps Associate.
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Amazing facts in Business Studies
The world's 100 richest people earned enough money in 2012 to end global poverty four times over
NOTABLE POINTS IN Business Studies
Consumer protection refers to the ways or methods through which consumers enjoy maximum satisfaction from the goods they buy and services rendered to them.
The agencies of consumer protection assists in protecting the consumer rights. These agencies may also be referred to as the organs of consumer protection. Basically, we have three of them, they are:
One of the responsibilities of the government of every nation is to set up agencies or organizations that will protect the interest of the consumers and invariably, the people.
Below are some of the government agencies of consumer protection: