Characteristics of the Wholesaler

len Alfred Ajibola - Mon, 10th February, 2020 @ 11:46 AM

Topics in Economics

Factors affecting population in economics Advantages of Inflation Disadvantages of Inflation Concept of Inflation in Economics Scheme of work for Economics, SS1, First Term Scheme of work for Economics, SS1, Second Term Scheme of Work for Economics, SS1, Third Term Functions of the Wholesaler Advantages and Disadvantages of the Wholesaler Wholesale Market: Who is a Wholesaler? Characteristics of the Wholesaler Retail Market: Who is a Retailer and Examples of Retailers Market: Types of Market Market - What is a Market in Economics? Elasticity of Supply: Types of Supply Elasticity Supply Elasticity: Elasticity of Supply explained Demand Schedule - Types of Demand Schedule Demand: What is Demand? Law of Demand Concept and Types of Cost Supply, Supply Curve and Law of Supply

Academic Questions in Economics

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A _____ market provides a platform whereby job seekers link up with employers in an attempt to be hired.

  • A. Wholesale market

  • B. Bond market

  • C. Physical market

  • D. Virtual market

  • E. Factor Market

  • F. Labor Market

Which of the following is not a type of market based on commodities bought and sold?

  • A. Wholesale market

  • B. Bond market

  • C. Physical market

  • D. Virtual market

  • E. Factor Market

  • F. Labor Market

According to economists, a market refers to a/an _____ comprising of various buyers and sellers carrying out business transactions.

  • A. Place

  • B. Location

  • C. Entire area

  • D. Online platform

  • E. Avenue

  • F. Axis

Primary market is a type of market based on _____.

  • A. Market structure

  • B. Demand

  • C. Supply

  • D. Commodities bought and sold

  • E. Channel of distribution

  • F. Internet and world wide web

Pice elasticity of supply - Len Academy

The above diagram on the quantity supplied against a change in price is _____.

  • A. Elastic

  • B. Inelastic

  • C. Perfectly Elastic

  • D. Perfectly Inelastic

  • E. Zero Elastic

  • F. Unitary Elastic

The rate at which an increase in the price of a product translate into the product's increased production and availability in the market is termed _____.

  • A. Demand

  • B. Supply

  • C. Demand Elasticity

  • D. Supply Elasticity

  • E. Demand Curve

  • F. Supply Curve

Concerning demand curve, which of the following statement is incorrect?

  • A. It is a graphical represention of a table showing the price of commodities and quantity demanded

  • B. It can be an individual demand curve

  • C. The x-axis shows the price of commodities

  • D. The price and quantity demanded are expressed on different axis of the graph

  • E. It can be a market demand curve

  • F. All the options are correct

A table that shows the price of a commodity and the quantity demanded is termed _____.

  • A. Price table

  • B. Demand table

  • C. Demanded-price table

  • D. Demand preference table

  • E. Demand graph

  • F. Demand schedule

Characteristics of the Wholesaler:

A wholesaler is a trader who purchases goods in large quantities from the manufacturer and resells them to retailers in small quantities.

It is noteworthy to state that an understanding on the characteristics of a wholesaler will aid you to better understand who the wholesalers really are. This may prove useful in times of examination.

Please read on the wholesale market here.

Below are the characteristics or features of the wholesaler:

  1. They buy goods in large quantities directly from the producers or manufacturers and sell in smaller quantities or bits to the retailers.
    Please read on retail market here.

  2. The wholesaler will usually have business agents or brokers whose function is to distribute their goods to the different regions of a country.

  3. The wholesalers act as the middlemen in the supply chain since they are always present between the producers and retailers.
    Please read on supply and law of supply and supply curve here.

  4. They usually have a license to shop from the producers. This means that they will have a license or some form of permission to operate with the manufacturers.

  5. The wholesaler may have to operate in specific areas or regions (of a state or country) accorded them by the producers.

  6. The wholesalers will often provide transport facilities to move goods from the producers factory (and to the retailers business place).
    You can read on transportation here.

  7. The wholesaler will usually sell goods to the retailers on the payment of cash (or on credit).
    Please read on bank notes and coins as means of payments here.

  8. The wholesaler will often specialize on one type of product (or a few related products). For this reason, they become popular in regards to the line of goods they supply.
    You can read on the types of production here.

  9. They have good storage facility for the goods purchased from the producers. For this reason, they store large quantities of goods and may keep them for long durations. The term 'warehouse' is used to describe where the goods are stored.
    You can read on the problems of agricultural in Nigeria here.

  10. The wholesaler provides valuable information to the producers concerning the demand and acceptance of their products. In addition, they provide valuable information to the retailers and may even suggest reasons why they should buy their products.

  11. The wholesaler will often sell goods at a fixed price. In some cases, the price of his or her goods may vary due to the forces of demand and supply.
    Please read on the demand and law of demand here.

  12. Wholesalers may market the producer's goods via the various advertisment methods. Together, the producers, wholesaler and retailers benefits from this act.
    Please read on advertising here.

  13. Although their profits on the sale of goods can be quite low, this is augmented by their sale of large quantities of goods which inturn increases their overall profit.

  14. The wholesaler is a risk bearer. This is true because the burden of an unexpected fall in the prices of goods or possible damages on goods, spoilage and other unforseen adversities are mainly carried by the wholesaler.

  15. The wholesaler usually have large shops strategically located in the markets within a city.
    Please read market and types of market here.

  16. The wholesaler will usually pay in advance for the goods of a producer or manufacturer.

  17. They usually operate a Business to Business (B2B) business model.
    Please read on more on business here.

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Amazing facts in Economics


Below are definitions of demand from the perspective of some notable professors:

The demand for goods is a schedule of the amounts that buyers would be willing to purchase at all possible prices at any one instant of a time.

Professor Mayers

Demand is the various quantities of goods that would be purchased per time period at different prices in a given market.

Professor Hibdon

The demand for anything, at a given price is the amount of it which will be bought per unit of time at the price.

Professor Benham

Generally, demand is defined as the willingness of a person, buyer or consumer to buy a specific quantity of goods or service at a given price and time.

From the above definitions, we can infer that the definition of demand is referenced to three major factors. These are:

  1. Quantity of Goods Demanded

  2. Price

  3. Time

Please read more on the concept of demand here.

In economics, we have various types of cost. These are:

  • Accounting cost

  • Economic cost

  • Outlay cost

  • Opportinity cost

  • Fixed cost

  • Variable cost

  • Direct cost

  • Indirect cost

  • Sunk cost

  • Incremental cost

  • Private cost

  • Social cost

Please read the explanations on the aforementioned types of cost here

A Black market is said to take place when there is illegal buying and selling of goods and services.

Black markets usually take place outside the government's rader and without government's knowledge so as to avoid tax or any other government regulations.

Black market presents the avenue for government prohibited goods like hard drugs, war weapons and firearms to be bought by criminals.

A black market can also occur on the web for cyber criminals or those who are involved in computer hacking. To achieve their malicious aim, these individuals will go into the dark web and purchase or rent their respective hacking tools for a fee. Normally, payments are made in crypto currencies.

However, a black market isn't generally considered as bad. Infact, it has its advantages and disadvantages.

Please read more on black market here

Below are some advantages of black market:

  • Goods and services are sold at a cheaper price.

  • It helps some people make plenty of money.

  • The illegal sales of human organs, for example, the sale of human kidneys have aided in saving some lives.

  • Some people actually depend on black market for their daily bread.

  • Some of the proceeds from black market may be utilized towards the economic growth of a nation. For instance, schools and hospitals had been built with money made from black market.

The law of supply states that:

The quantity of the supplied services or goods will increase as the price increases and they will decrease as the price decreases provided all other factors remain constant.

These constant factors are very important when stating the supply law. They include:

  • The price of input resources

  • The kind of technology used during production

  • The number of suppliers

  • The number of buyers; and so on.


A graph that shows the relationship between the price of a product or service, and its quantity supplied is the supply curve.

Supply curve can be defined as a graphical representation of the direct relationship between the prices of goods and services and the quantity supplied (of such goods and services) within a particular period of time provided all other factors remain constant.

Len Academy - Supply CurvePlease read more on the law of supply and supply curve here