Principle of Marketing: People as a marketing mix and their importance

len Alfred Ajibola - Mon, 12th October, 2020 @ 07:32 AM

Topics in Commerce

Contract of Employment: Terms of employment contract Principle of Marketing: People as a marketing mix and their importance Principle of Marketing: Positioning as a marketing mix Principle of Marketing: Packaging as a marketing mix Elements of promotion in marketing mix Principle of Marketing: Promotion as a marketing mix Principle of Marketing: Place as a marketing mix Principle of Marketing: Price as a marketing mix Principles of Marketing: The seven principles of marketing mix Factors necessary for division of labour Disadvantages of division of labour Advantages of division of labour Concept of Outbound Marketing Inbound Marketing explained Types of production in commerce Commerce: Definitions and Scopes of Commerce Differences between balance of trade and balance of payments Balance of payment deficit and balance of payment surplus Disadvantages of foreign trade Divisions of foreign trade

Academic Questions in Commerce

Please click here to see all Questions and Answers

In commerce, which of the following is false with regards to a commodity?

  • A. A commodity must always have a market value

  • B. Rendered services are also instances of commodities

  • C. Products applicable to commodities can be bought or sold with money

  • D. A commodity must be standardized

  • E. A commodity must be usable upon delivery

  • F. Commodities can be traded in the futures market

Whatever is being marketed must always provide value to its potential consumers.

  • A. True

  • B. False

Which of the following is not a branch of marketing?

  • A. Merchandising

  • B. Promotions

  • C. Forex

  • D. Search Media Optimization

  • E. Social Media Optimization

  • F. Copywriting

Which of the following is not a characteristics of commerce?

  • A. The only aim of commerce is to make profit

  • B. It is a discontinuous process after profit had been made

  • C. It is accompanied with challenges and uncertainties

  • D. It is 100% business and economic activity

  • E. Transaction processes are always involved in commerce

  • F. It connects the process of production and marketing

Which of the following is not a function of commerce?

  • A. Unnecessary in times of emergencies like earthquakes and wars

  • B. Facilitates mass production of goods

  • C. Influences transportation network within and outside a state

  • D. Attempts to satisfy human needs and wants

  • E. Improves the standard of living

  • F. Acts as an online business link between buyers and sellers

One of the following is a form of division of labour.

  • A. Agonistic division of labour
  • B. Antagonistic division of labour
  • C. Mutualistic division of Labour
  • D. Advanced division of labour
  • E. Solitary division of labour
  • F. Occupational division of labour

A place where people buy homogenous goods in large quantities is called _____.

  • A. Wholesaler's Market

  • B. Goods Market

  • C. Products Market

  • D. General Market

  • E. Commodity Market

  • F. Forex Market

Any activity aimed at getting people interested in a company's product or service is termed _____.

  • A. Commerce

  • B. Economics

  • C. Financial Accounting

  • D. Marketing

  • E. Production

  • F. Distribution

People as a marketing mix:

People are vital for the progress of any business and as such, they are highly considered as one of the seven principles of marketing.

Recall that the principles of marketing mix refers to any process or activity carried out in business in order to gain more customers, thus making more sales or service delivery in the process.

Please read on an introduction to the principles of marketing mix here.

Apart from people (as one of the seven principles marketing mix), others include:

It is important to state that without people, the other principles of marketing mix will not yield the goal of marketing; which is the sale of products and delivery of services.

The above statement is asserted on the fact that the process of production, marketing, distribution, sales and eventual delivery of products and services must be done by one or more persons. In addition, customer support on products and services will also require people (and perhaps, not robots).

Please read more on division of labour here.

Have you wondered why organizations tend to hire the best candidate for a position? The answer to this question is simply because they intend to deliver the best services or manufacture the best products. Infact, when qualified personnels (people) aren't hired by an organization, such organization will eventually crumble.

You can read on conflict management in an organization here.

Understand that the people involved in an organization's functioning are regarded as a part of the staff and management team of the organization.

Please read on management and its importance here.

In simple terms, people as a marketing mix refers to anyone or everyone that had directly or indirectly played a part in a product's manufacture (and its eventual sale); or a service provision (and its eventual delivery); alongside the customer service relationships before, during and after the sale or delivery of such product or service.

As an instance, in the process of reading this article on Len Academy, you may admire the structure of the website and the manner at which the articles are written. To this end, you may encourage students and teachers to visit the website by sharing this article with them.

Through the above action of yours, you have acted as part of the people who promotes education through the sharing of this website and its academic articles (via various social media platforms). This is true because the ultimate goal of Len Academy is to promote education and that is exactly what you have done through such action.

Please read more on marketing and its branches here.

You can attempt Len Academy questions on various subjects here.


Importance of people in marketing

  1. Without people, goods cannot be produced and services cannot be rendered.

  2. Without people, the other elements of marketing will not exist. This is so because these elements of marketing mix must be carried out by people.
    Please read on packaging as a marketing mix here.

  3. A good product does not guarantee sales when the appropriate marketing, sales and delivery personnels are absent.

  4. People can help promote a product or service even without the knowledge of the producer or organization.

  5. People serve as a reference point for consumer interaction and feedback.

  6. Businesses are built on the qualifications and quality of people working with an organization.
    Please read on the concept and characteristics of business here.


At this point, it is safe to say that the overall experience of a customer or consumer is largely influenced by one or more person (people) in the product's production (or service delivery); alongside the customer service personnels.

In summary, it is the action of people that keeps existing customer, while also yielding a turnover of new customers; hence bringing into completion the cycle of marketing.

Need more answers to this topic? Please enter your search below:

Kindly share this article via the links below:


Please contact Alfred via the above whatsapp link for a comprehensive online academic coaching in Biology, Chemistry, Basic Science and ICT

Click here to read the amazing features of the Len Academy Smart School Software. However, contact Alfred through the above whatsapp link if you require a standard website for your business or school at an affordable price

Please click here to follow Len Academy on Google News.

Please like and follow our official facebook page here for great educational write-ups.

You can follow Len Academy on twitter here.Thank you.

Please Register here or Login here to contribute to this topic by commenting in the box below.

Amazing facts in Commerce

With Amazon Smile, you can donate 0.5 percent of your purchases to a charity of your choosing

Check it out here

The brewery, Sankt Gallen in Japan, produces a beer called Un Kono Kuro from elephant's dung

North Korea and Cuba are the only countries in the world where you can't buy Coca-Cola

Amazon is an e-commerce website launched in 1995. It did not make any profit for its first seven years.

Amazon's first profit was in 2003. Its founder 'Jeff Bezos' is the richest man in the world as at 2018/2019


prepayment is somewhat an opposition to deferred payment. This is true because the concept of prepayment oversees that the buyer makes payment beforehand and must wait to enjoy whatever had been paid for after some significant time had elapse.

In short, you can think of a prepayment as 'paying in advance'. An example is when a tenant pays in advance to a landlord for an apartment yet to be used. Another example is an online payment for items yet to be received.

Deferred payment is defined as a future payment eventually made after a buyer receives goods and services without an initial payment. Think of it as the: 'buy now, pay later' type of transaction.

From the perspective of the seller, the money yet to be received after the supply of goods or services is called an accrued revenue, unrealized revenue or accrued assets.

According to the buyer, the money yet to be paid after the delivery of goods or services is called an accrued expense. For instance, a company that owes employees salary can be said to have an accrued expense.

Please read more on deferred payment here

For an item to be considered a commodity, it must satisfy three conditions. These are:

  1. It must be standardized. In the case of agricultural commodities, they must be in their unprocessed state.

  2. It must be usable upon delivery

  3. The price of a commodity item must vary.

A commodity market can therefore be defined a place where people buy and sell homogenous goods in large quantities.

Homogeneous goods are products that essentially have the same physical characteristics (or qualities) as similar products from other brands.

It is noteworthy to state that foreign currencies, data and bandwidth have all been included as part of today's commodity markets. In this regard, a commodity market will always have it's own set of rules and regulations.

Please read more n commodity market here

Marketing is a broad field of study. Below are branches or divisions of marketing:

  • Advertising

  • Search Engine Optimization (SEO)

  • Merchandising

  • Branding

  • Promotions

  • Copywriting

  • Social Media Optimization (SMO)

  • Event planning

  • Customer Relationship Management (CRM)

  • Graphic Design

  • Internet Marketing

Marketing is defined as any activity or process aimed at getting people interested in a company’s product or service.

The processes utilized in marketing can take place via posters, public relations campaigns, handbills, social media, radio and television, buses, walls along the streets, the internet or just anywhere.

Below are some of the branches of marketing:

  • Advertising

  • Search Engine Optimization (SEO)

  • Merchandising

  • Branding

  • Promotions

  • Copywriting

  • Social Media Optimization (SMO)

  • Event planning

  • Customer Relationship Management (CRM)

  • Graphic Design

  • Internet Marketing

Please read more on marketing here