Topics in CommercePrinciple of Marketing: Positioning as a Marketing Mix Principle of Marketing: Packaging as a Marketing Mix Elements of Promotion in Marketing Mix Principle of Marketing: Promotion as a Marketing Mix Principle of Marketing: Place as a Marketing Mix Principle of Marketing: Price as a Marketing Mix Principles of Marketing: The 7 Ps of Marketing Mix Factors necessary for Division of Labour Disadvantages of Division of Labour Advantages of Division of Labour Outbound Marketing explained Inbound Marketing explained Production - Types of Production Commerce: Definitions and Scopes of Commerce Differences between Balance of Trade and Balance of Payments Balance of Payment Deficit and Balance of Payment Surplus Disadvantages of Foreign Trade Divisions of Foreign Trade Advantages of Foreign Trade What is Foreign Trade? Types of Foreign Trade
Academic Questions in Commerce
The followings are advantages of division of labour EXCEPT _____.
Which of the following statement is incorrect concerning division of labour?
What does a bearer cheque mean?
What is an order cheque?
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Have you wondered why various organizations have their respective dress codes as a part of their ethical protocol?
Well, there is this saying that: 'First impression matters a lot'. In another instance, others would say: 'The way you dress is the way you would be addressed'. In fact these popular sayings confirms the concept of packaging. The way and manner at which your product is packaged and presented will go a long way towards stimulating the interest of its consumers.
Simply put, product packaging is referred to as the external looks of a product. It may also be referred to as branding.
Although, a product's content remains the most important goal of production, however, the product's packaging act as a means of enticement towards the product's content. For instance, a friend of mine who's a caterer made a cake for a friend. He collected N2,000 for the job. However, he was shocked after he saw the exact cake he had made carefully packaged and posted on facebook by the one who gave him the job. To summarize the long story, the cake was negotiated at N30,000 while my friend was paid only N2,000; all thanks to packaging.
Product packaging requires that those who work as product marketers dress in a certain way and style that gives them a much presentable and professional look. In fact, you may have noticed that the majority of marketers nowadays are ladies. This is so because ladies tend to find a way of constantly packaging themselves, thus attracting more consumers or customers towards their products. (Men do package themselves too).
Note: Just a look at a company's sales representative, one should be able to tell the organization in which the person works with; and that's an attribute of packaging.
Packaging goes beyond the marketers' dress sense. It encomprises the followings:
In summary, we hope you can see some elements of packaging in Len Academy's website through the organization and arrangement of our educational articles.
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Alfred Ajibola is a Medical Biochemist, a passionate Academician with over 7 years of experience, a Versatile Writer, a Web Developer, a Cisco Certified Network Associate and a Cisco CyberOps Associate.
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Amazing facts in Commerce
Amazon is an e-commerce website launched in 1995. It did not make any profit for its first seven years.
Amazon's first profit was in 2003. Its founder "Jeff Bezos" is the richest man in the world as at 2018/2019
NOTABLE POINTS IN Commerce
Commerce can be defined as the exchange of goods and services, usually for money and on a large scale that will require the transportation of such goods and services.
Commerce is very important to the life of any Nation for the following reasons:
A public company is not owned by an individual. Usually, it is owned by groups or a very large number of people.
The shares of a public company are traded freely on the stock exchange.
Below are some features of a public company
The four elements of the marketing mix are usually referred to as the 4 “P”. These are:
Think of marketing mix as the set of marketing tools that an industry or company uses to drive or accomplish its marketing objectives in the target market