Topics in CommercePrinciple of Marketing: Positioning as a Marketing Mix Principle of Marketing: Packaging as a Marketing Mix Elements of Promotion in Marketing Mix Principle of Marketing: Promotion as a Marketing Mix Principle of Marketing: Place as a Marketing Mix Principle of Marketing: Price as a Marketing Mix Principles of Marketing: The 7 Ps of Marketing Mix Factors necessary for Division of Labour Disadvantages of Division of Labour Advantages of Division of Labour Outbound Marketing explained Inbound Marketing explained Production - Types of Production Commerce: Definitions and Scopes of Commerce Differences between Balance of Trade and Balance of Payments Balance of Payment Deficit and Balance of Payment Surplus Disadvantages of Foreign Trade Divisions of Foreign Trade Advantages of Foreign Trade What is Foreign Trade? Types of Foreign Trade
Academic Questions in Commerce
The followings are advantages of division of labour EXCEPT _____.
Which of the following statement is incorrect concerning division of labour?
What does a bearer cheque mean?
What is an order cheque?
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This is the sixth principle of the marketing mix. Think of positioning as the way people think about your company as a result of its rendered services and actions in the past. To this end, your company ranks somewhere in the minds of various customers.
In simple terms, positioning in the marketing mix refers to the necessary steps a business should take towards improving its services in order to gain more customers.
When a company becomes well positioned, the customers will become more knowledgeable about its products and services. As a result, positioning (if done right) will always lead to higher sales of the company's product, accompanied with an increased customer database.
As an organization, an important question to be asked is:
You can even take a moment to think about your company's statusquo, ratings and visibility within your country.
The way and manner at which you are evaluated by customers is a crucial and determining factor in a competitive market. To this end, one may think of a company as 'excellent in the kind of product they offer' while the same person may think of a competitive and similar company as 'excellent in customer service'. For instance, your choice of mobile network which you are subscribed to (through your SIM card) is a result of the position you have attributed to them in regards to calls and data services.
Personally, I have observed that some people may be eager to click on a web search (through Google, Bing or another search engine) after seeing the website to which the article is attributed. This is so because the website has indeed created a position or niche for itself. An instance on a Google search is shown below - (in the case of Len Academy).
The proper positioning of an organization in a competitive market can be achieved through the following means:
SEO or 'Search Engine Optimization' is the reason why some websites are positioned highly on search engines like Google while others aren't.
SEO can be implemented appropriately on the contents of a website through the use of appropriate titles, keywords and contents of the written topic (or article); including the responsiveness and speed of the website.
The positioning of websites on search engines presents an important criteria in the global ranking of the website. For instance, Wikipedia, a website highly ranked by Google sits among the first 20 most visited websites in the world.
Note: An instance of SEO for one of Len Academy's article is seen in the screenshot of the Google snippet above.
Advertisments are often considered as the first means through which an organization (or a business firm) positions itself. Typical examples of such advertisments are seen in various online platforms, for instance, Google AdSense.
In Google AdSense, the adverts are country specific. This means that the google adverts you seen on a specific webpage will be different from what another person from a different country sees on the same web page. In short, the advertisments you see are more likely to be tailored to your country while the adverts seen by the other person will be likely tailored to his or her country.
Note: When two people living within the same country visits a specific web page, both may also be shown different adverts. In this case, the adverts shown may be from the result of the previous online activities of each user's browser.
The above instances shows that the advertisments you see on websites are positioned to satisfy your curiosity for one or more products.
The price of a product is a significant factor in the positioning of such product. This is why people often associate higher prices to products with higher quality and lower prices with products of lower qualities.
One of the methods utilized in the proper positioning of an organization's product is by making its prices neither too high nor too low. This process will involve a detailed analysis on the product until a medium price is agreed upon. In this way, the product will neither become the cheapest nor most expensive in its spectrum; and that's fair enough.
Another way to go about the setting of an appropriate price is to manufacture products of varying qualities. For instance, Samsung is an organization with a variety of products (of varying qualities) that sells at different prices. Within Nigeria, a Samsung phone could be purchased as high as N500,000 or as low as N30,000. Other phones manufactured by Samsung may also sell at a medium price of about N75,000.
From the above instance, we can't clearly state that a Samsung phone is either too cheap or too expensive since it has been appropriately positioned to satisfy the needs and wants of various customers in regards to their financial strength.
The amount of sales generated from a product will be directly affected by the place and position where the product is sold.
For instance, a person who sell phones in a major market within Lagos State, Nigeria, will likely make more sales than another who sells the same specifications of phones in another major market located in Bornu State, Nigeria.
Similarly, a person who sell phones in a major market within Lagos, will also make more sales than another who sells the same specifications of phones in a scantly populated street in another part of Lagos.
The point is:
The position in which a business is located will go a long way in determining the level of sales that the business makes.
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Alfred Ajibola is a Medical Biochemist, a passionate Academician with over 7 years of experience, a Versatile Writer, a Web Developer, a Cisco Certified Network Associate and a Cisco CyberOps Associate.
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Amazing facts in Commerce
Amazon is an e-commerce website launched in 1995. It did not make any profit for its first seven years.
Amazon's first profit was in 2003. Its founder "Jeff Bezos" is the richest man in the world as at 2018/2019
NOTABLE POINTS IN Commerce
Commerce can be defined as the exchange of goods and services, usually for money and on a large scale that will require the transportation of such goods and services.
Commerce is very important to the life of any Nation for the following reasons:
A public company is not owned by an individual. Usually, it is owned by groups or a very large number of people.
The shares of a public company are traded freely on the stock exchange.
Below are some features of a public company
The four elements of the marketing mix are usually referred to as the 4 “P”. These are:
Think of marketing mix as the set of marketing tools that an industry or company uses to drive or accomplish its marketing objectives in the target market